Social Media Marketing for Law Firms That Works
Build trust with potential clients while showcasing your firm, whether you are a solo, mid-sized firm, or large law firm.
While many people will take to search engines to find answers to their legal questions, they are likely to turn to social media when vetting law firms to handle their legal needs. Having a presence on social media is a must; it is a great place to showcase community involvement, client testimonials, and cultural topics that allow you to connect with your target audience on a more personal level. We have been trusted to handle social media for over 150 attorneys and know what resonates with audiences looking for legal representation. We can help your law firm use this ever-important channel successfully.
- The average age of Hispanics in the U.S. is 27, which is young compared to the average age of non-Hispanic whites at 42. This means Hispanic consumers are more likely to be digital natives who have grown up using technology throughout their lives.
- Data suggests that Hispanics are less likely to have a negative view of digital advertising, making them likely to engage with businesses on social media.
- In a 2020 ABA Website & Marketing Survey, 29% of respondents say they got a client from personal use of social media for professional purposes.
We Are Experts in Marketing Law Firms on Social Media in Spanish
Abogados NOW is your resource for bilingual social media management for your law firm. We offer social media management for a variety of platforms, including Facebook, Instagram, TikTok, and Twitter.
Each platform requires a unique marketing approach, which is why we create custom content calendars in both Spanish and English. Our proven method helps you stay top of mind with potential clients in your area while maintaining cohesive brand messaging across each platform.
Here’s a closer look at our process
- Research and identify relevant information related to the practice area.
- Create a personalized content calendar based on the firm's goals, audience's needs, and language preferences.
- Produce graphics that align with the firm's brand standards.
- Curate content from various reputable sources to share valuable information.
- Schedule and post content according to the selected program.
- Interact with the audience through comments and direct messages.
- Promote audience engagement with contests and giveaways.
- Adjust content based on findings and learnings.
If you are ready to elevate your social media management with Abogados NOW, contact us today for a short strategy session.
We work only with attorneys to provide comprehensive bilingual digital marketing solutions that deliver qualified leads to your law firm.
