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Short Form Video: The Must-Have for Lawyers in 2023


If in 2023 you still think that short-form videos are only for teenagers or weird dances, you risk falling behind your competition.

The 2022 report by American Bar Association demonstrated that more and more lawyers use videos for marketing their services each year.

At the same time, clients’ consumption of video marketing is on a steep curve.

In 2023, TikTok is expected to overtake Youtube by the time spent by users on watching the content. And out of the 1.5 billion of Instagram’s daily audience, 62% prefer reels above all other formats.

So if you are not marketing your law firm through short videos, it is only a matter of time until your clients will actually expect this content from you.

There are many good reasons to use short videos for law firm marketing right away!

Videos are loved by people and search engines alike. There is a statistics showing that a page with a video has 50 times better chance to rank on the first page of Google. Meanwhile, Instagram reels are heavily prioritized by recommendation algorithms, offering the best opportunity to get the most eyeballs.

Getting PersonalWhen people look for legal services, they seek to hire a lawyer, not a law firm. People connect with people, which is so much true for clients seeking legal advice.

And a short video is just perfect for establishing that connection.

When you speak to clients on a video, you can create that relationship by adding personality to your marketing.

Instead of being perceived as distant and unapproachable, you will become closer to your clients, making them more comfortable to reach out.

Create trust and build authorityYou can demonstrate your persuasive power and deliver ideas and your marketing message with an emotional impact. Due to a shorter format, you will need to explain complex things in simple terms making you even more appealing to your prospective clients.

Inform, Educate, Persuade and EngageNot everyone will need a lawyer when they see a video on Instagram, Tiktok or Youtube, but they will remember you if you succeed in capturing their attention.

Whether it is breaking news on federal announcements, an educational video on how to value a case, client testimonials or a viral video, you will stand out in peoples’ minds helping you better engage with your audience.

So are you ready for a close-up?

Even if your video is just a few seconds long, it will take some time to get it right by coming up with ideas, writing an effective script, ensuring the quality of the video and sound and posting it across various platforms.

Meanwhile, time is exactly what lawyers never have enough.


So you need the assistance of marketing experts, like Abogados NOW, who only work with lawyers and can help you to:

  • Identify the right format for each demographics and platform
  • Create an effective storyboard and script
  • Use animation and effects to make your video look professional and get the most views
  • Integrate your short-form videos with your other marketing for the best results


For more information on how we can help you boost your law firm marketing with short-form videos, schedule a free consultation with our marketing team today.

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